Using a Flash in Daylight Outside? Oh Yeah!

I've had several folks ask me why I'm using a flash outdoors! Hey, there is plenty of light, right?
Yeah...plenty too much!! Too much sunlight casts mottled light all over the place and you don't want it on your subject!
The best light outside is probably an overcast day! (Unless you are shooting pics of birds in flight)
For portraits, your objective is to CONTROL how the light, where and how much, hits your subject.
Using a light, off camera, and with an umbrella for more diffusion, is a great choice!
See the following video for a great demo of this!! Sorry about the advertising..
Also, this is from Video Corner at http://www.photographycorner.com/